Nike Paper - 3923 Words

Running Head: Nike, Inc. Marketing Plan Marketing Plan for Nike, Inc. â€Å"Just Do It† ShaRhonda Clark Walsh College MKT 307, Spring Semester 2010 Professor Haener May 31, 2010 Table of Contents Photo of Michael Jordan4 Marketing Plan for Nike, Inc. â€Å"Just Do It†5 Nike Organizational Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 People†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Culture Systems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Other Strategic Plans†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 Market/Submarket Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Attractiveness of the†¦show more content†¦This is just a brief summary of Nike’s company’s history. Nike Organizational Development Structure Nike considers their structure a â€Å"Matrix Organization† (Nikebiz.com, 2010). This structure allows Nike to deal with the fast-moving market and keep their industry leading position. It can be costly, but has proven to be well worth the money for Nike. All work is collaborative; team members report to two areas; known as, geography and the global function area (Nikebiz.com, 2010). People Suppliers/subcontractors that Nike does business with are considered â€Å"outsiders.† In the past, when Nike has received criticism for running sweatshops their first response was to deny that they ever knew this occurred. Their reason for this was because they hired outside suppliers who ran the factories outside of the U.S. Nike has now learned from bad publicity that the best way to handle this is to have â€Å"insiders† do audits of the factories globally. With new audits in place it is less likely suppliers will mistreat workers because they will fear losing their contract with Nike. Suppliers are also held to a higher standard now. Suppliers/subcontractors are responsible to report any other suppliers who act unethically. Nike learned that hiring outsiders can save money, but insiders have a better feel for respect for the organizations values and culture. Outside people can affect the way customers perceive the organization, and for this reason Nike is taking mo re precautions toShow MoreRelatedNike Research Paper1947 Words   |  8 PagesNike Research Paper By, Mykle Rud The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil Knight (now the CEO of Nike) was forced to come up with because of a business class Phil took at Stanford Graduate College. Now that is just a glimpse of the start of the company that would soon become the top sports apparel and sneaker producer for both male and female genders. I hope by the time this research paper is over you have an appreciation for whatRead MoreNike Research Paper1194 Words   |  5 PagesN A Report on the Product/Services/Promotional Strategies Offered by Nike Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence inRead MoreNike Term Paper2510 Words   |  11 PagesHuman Resource Management Term Paper Assignment Johnny OOI Chuen Seong [SID: 5310520015] 10 Table of Contents 1 2 Introduction ........................................................................................................................ 1 Company Background ....................................................................................................... 1 2.1 2.2 Human Resource Background .................................................................................Read MoreNike Case: an Investment Paper1255 Words   |  6 PagesNike Case: An Investment Paper Time Context Nike generated $ 2.45 billion in operating income on revenues of $ 19 billion in the fiscal year ended in May 2009. However, its stock price has stagnated or became inactive for the last two years and its future sales and earnings are likely to be adversely affected by increased competition from both established firms (like Reebok and Adidas) and upstarts (such as Underarmour). This business problem made Nike to consider an expansion into the fashionRead MoreSwot Analysis Of Nike s Marketing Strategy1543 Words   |  7 Pagesapplying diversification strategy and being successful in diversification is Nike, Inc. This paper discusses Nike’s diversification strategies and how the company succeeds in using it. Along with corporate level strategy, this paper also touches upon the international strategy that Nike uses. Key Tie-Ins †¢ Diversification strategy †¢ International strategy Nike Diversification Strategy Upon first glance it is not very obvious that Nike employs diversification in their overall corporate strategy. The companyRead MoreThe Athletic Shoe Industry Is Made Up Of Companies That Produce Footwear For Athletic Use1638 Words   |  7 Pagesyears. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates Bolduc, 2013). This paper will use the porter five forces, industry life cycle, and the key players to understand the industry. Over these years the athletic shoe industry has grown into a competitive market. Porter’s Five Forces The athletic shoeRead MoreHow Does Nike Improve The Quality And Reduce Carbon Emissions?1345 Words   |  6 Pagesbecome the most significant environmental issues. It can be said that those affect community, occupational health and safety, and workforce development. Thus, Nike appreciates and follows ongoing improvement in these areas as can be seen throughout this report. Based on energy and GHG emissions, there is dramatic impact of climate change, so Nike sets a new plan with scientific program to improve the quality and to reduce carbon emissions. In the past, the company’s material stage of value chain andRead MoreNike Ethics Case Study1215 Words   |  5 Pagesordering and mass production are opportunities Nike sorted to exploit. However, this is not with problems as might lead to loss of control, and moral concern like was the case with Nike raising concern relating ethical principle in business. In this paper, we shall be answering questions related to the complexities of expansion amid a globalize world drawing inspiration from â€Å"The Promise and Perils of Globalization: The Case of Nike†, a working paper presented by Richard M. Locke and Alvin J. SitemanRead MoreNike Tournament Of Champions Research Paper773 Words   |  4 PagesNike Tournament of Champions Seven hundred and fifty-two teams. Over eight hundred college coaches. Seventy-six basketball courts with one hundred and fifty-two teams competing simultaneously at any given time. More than ten thousand athletes and coaches from every state and Canadian province. This is the largest single venue basketball event in the world, and the largest in the history of men’s or women’s basketball. McCormick Place, the site of the tournament, is the largest convention centerRead MoreNike Pestle Analysis1088 Words   |  5 Pages Nike is a US-based company that sells sports apparel for men, women, and children and is a major competitor in the industry, In this paper, we’ll be discussing Nike’s standings by using a PESTLE analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization (A Pestle analysis, 2017). The first trend is political find this company in a similar arena as most corporations since the topic effect the management of the company and

The Effects Of Racial Discrimination On The Police Force

Abstract The beginning of The World Is Not Black and White explains the growth of each race and how it will affect the environment within the next 35 years. A surprisingly steep decline in the white population as well as the growth of Latinos is greatly anticipated. All this information was processed under the census projects and are some what accurate. When investigating any bias thoughts involved in the police force, two tests were set up, both from different perspectives. The media has handled the deaths of all races more often than usual and has lead to the conclusion that there is some sort of pattern (Sdler,2012). The pattern focuses on racial discrimination rather than actual violence. Data held by the US Department of Justice and Bureau of justice states that African American minorities are often associated with crimes. However, shootings have been recently reported which confirms the US Departments claims. Aside from all these facts, treatment towards different races seems to be the issue. Another position used to counter attack this situation is how an officer must mentally and physically prepare themselves when dealing with armed people. One must be ready for any outcome. It is only for your benefit to prepare yourself when confronted by a black individual especially after reading the numbers of their involvement in incarceration (Sdler,2012). Both studies were considered to examine bias thoughts that were associated in shootings between African Americans orShow MoreRelatedThe Second Amendment Of The United States1666 Words   |  7 PagesIntroduction The fourth amendment of the United States Bill of Rights states that â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.† (â€Å"Bill of Rights†). Within the text of this amendment, the word ‘unreasonable’ is oneRead MoreThe Black Lives Matter Movement Essay1280 Words   |  6 PagesAfrican Americans today. If we study the Black Lives Matter movement, we can see that discrimination and oppression still exists, but there are constructive ways to deal with it. The Black Lives Matter movement brought the attention that discrimination is still existing today. With people like President Obama speaking on this issue, it is easy to see that even the most powerful people have been a victim of discrimination. In 2013, Trayvon Martin was murdered by George Zimmerman for being an African AmericanRead MoreAfrican American Were Enslaved By Whites On The Southern Plantation1366 Words   |  6 Pagesstill face racial prejudice and discrimination in everyday life. Richard Wright was born after the Civil War but before the Civil Right Era. If he were writing an autobiography titled Black Boy Today (2016) about a black boy growing up in the United States, he would write about racial profiling against blacks, the wide education gap between black and white, and the unequal job opportunities for blacks. 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A black male born in the United States of America todayRead MoreThe Issue Of Racial Discrimination1232 Words   |  5 Pageswitnessed countless cases of police brutality. It has developed into a controversial topic between communities that have realized police cruelty have taken place in front of our homes. Deindustrialization is removal or reduction of industrial capacity or activity can lead to more crimes when people are laid off. Officers are faced with many threatening situations daily compelling them to make split second decisions and either to expect the worst or hope for the best. Police officers are given the authority

Philips vs Haier free essay sample

In contemporary societies, strategy has become a prevalent terminology among modern management discipline. However, the definition of strategy is quite vague among previous literatures. These abundant definitions of strategy force us to rethink the strategies implemented in modern firms. In fact, strategy per se is a flowing and dynamic process, with or without intentions, to obtain and sustain competitive advantages. This paper will analyse a particular strategic change of each firm, namely Philips and Haier, to understand their dynamics in strategies, and to demonstrate why they made strategic changes and how these changes could effectively strengthen their competitive advantages and increase their value creations. The paper will be divided into four sections: section one will briefly review the theories of FDI; section two will discuss the cases of both firms‘ strategic changes; section three will discuss the dynamics of strategies in both firms to demonstrate their utilisation in obtain and sustain competitive advantages; in last section, managerial implications will be presented. We will write a custom essay sample on Philips vs Haier or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page number of literatures have been developed to analyse the motivations behind MNEs to invest abroad, as summarised. Firms which invest abroad must have some specific ownership advantages outweigh the disadvantages in offshore markets. Ownership advantages include: access to raw materials; economies of scale; intangible assets such as brands, patents, management, etc. Disadvantages include: unfamiliar with offshore market; cost of searching information, negotiation and learning, etc. Technological advantages of firm lead to competitive advantages, and thus give it an edge in exports. Dimensions in determining the locational advantages: geographical features, labour costs; transport costs; and market size. ? Much intangible company specific assets are tacit knowledge, which cannot be easily codified and stolen, and therefore, not easily be transferred to other agencies (Kogut and Zander, 1993). ? N/A In 1977, Dunning developed Ownership-Location-Internalisation (OLI) theory by combining previous studies (Ietto-Gillies, 2005: 112). Ownership advantages are those that are specific to a particular firm which can enable the company to take competitive advantage of investment (Dunning, 2000:164). Locational advantages are those advantages specific to a country which are likely to make it attractive for foreign investors (ibid. ). Internalisation advantages refer to the benefits that derive from producing internally rather than use the market transaction (ibid. ). Therefore, in case of FDI taking places, the enterprises must possess net ownership advantages, and must have benefits from internlising the use of resources, and the country must offer special locational advantages (Ietto-Gillies, 2005: 114). However, Guisinger (2001: 121) argues that internalization (I) only focuses on one entry mode—control of a subsidiary—when many forms of international involvement are possible. Moreover, OLI theory only pays limited attention to international business environment, which may also strongly influence the investment decisions of MNEs (ibid. ). Regarding to the OLI theory, four types of FDIs, notably resource-seeking, market-seeking, efficiency-seeking, and strategic asset-seeking, have been indicated. It is argued that most of the FDIs from developed countries to developing countries are resource-seeking, marketseeking and efficiency seeking FDIs (Cohen, 2007: 66). The abundant natural resources, the potential emerging markets, as well as the low production costs, are the main factors of attracting FDIs from developed countries to developing countries.

Specification of Marble Stone Flooring Essays - Construction

Specification of Marble Stone Flooring Scope This specification covers marble flooring in situ having uniform in color free from stains, cracks, decay and weathering and providing the necessary skirting edging of the same material. Methods Marble stone flooring consists of 20 mm to 25 mm thick marble slabs laid over 20 mm thick base of cement coarse sand mortar of 1:3 and jointed with white cement slurry mixed with pigment to match the shade of stone. The marble stones/slabs used in flooring or dado are cut according to the size and shapes given in drawing or to suit site dimension of the room and desired pattern. All angles and edges of marble slabs are true and square and are free from chipping. The surface is true and plain. Raw Material for Marble Flooring Marble Stone Coarse Sand Ordinary Cement White Cement Pigment Polishing Material Marble stone flooring is not a latest trend in flooring. We are using it from long time. Marble is very durable and its shining remains for long. Cleaning your marble floor is as easy as a b c. Raw marble slab before flooring Raw Material in Base Coat and Upper Layer Sand Brick Blast Cement Quantity of Cement and Other Material Sufficient for one Sq. meter for flooring Base Coat:- S. No. Materials Quantity 1. Fine Sand 0.15 CUM 2. Brick Blast 0.10 CUM 3. Cement 0.18 Bags Top Layer:- S.No. Material Quantity 1. Marble Stone 1.15 SQM 2. Cement 0.25 Bags 3. Cement White 0.02 Bag 4. Coarse Sand 0.015 CUM Installation of Marble Stone Flooring Preparation of sub base: Base coat consisting of cement concrete 1:8:16, 1:5:10 or 1:4:8 should be laid on compacted earth under marble stone flooring. Laying out of marble stone slabs The base concrete or RCC slab on which marble stone slabs are laid should be thoroughly cleaned. The average thickness of bedding mortar under marble stone slab should be 20 mm thick and the ratio of cement mortar should be 1:3 The sand used in mortar should be coarse sand. The thickness of bedding should not be less than 12 mm in any place The top surface of mortar (bedding) should be leveled correctly by adding fresh mortar at hollows if any. The mortar is allowed to harden and cement slurry shall be spread at the rate of 4.4 kg per sq. meter. Marble stone slab to be paved should then be lowered gently back in position and tapped with wooded mallet till it is properly bedded and leveled with adjoining slab. Care should be taken to match the grains of slabs. All stone slabs should be laid in same manner. After lying of each slab surplus cement on the surface of slabs should be cleaned. The surface of flooring as laid should be true to slopes. The edges of slabs already paved are filled with white cement with or without admixture to match the shade of the stone slabs Curing Of Marble Stone Flooring The Marble stone floor should be cured for a minimum period of seven days. Polishing and Finishing The grinding may be done either by hand or by machine. Manual grinding should be done after two days of laying of marble flooring Machine grinding should commence 3-4 days after laying marble stone flooring First Grinding The grinding should be done by machine with grit No. 60. The water should be used profusely during grinding. After grinding the surface should thoroughly be washed to remove all grinding mud. A grout of cement and pigment in the same mix and proportion apply to the surface. It should be allowed to dry and then cured for four days. Second Grinding The second grinding is done with machine fitted with fine grit blocks No120. The surface is again washed cleanly and is repaired if required. Specification of Mosaic Flooring: Scope: This specification covers different types of tiles available in various decorative colours sizes. Construction of floor by laying these tiles is time saving. The main raw materials used for the manufacture are cement concrete coloured stone chips. These tiles are made generally in the sizes of 200 200 20 mm, 300 300 25 mm. These tiles can also be

Blue Remembered Hills Essay Example

Blue Remembered Hills Essay In our last drama piece we performed a section of Dennis Potters Blue Remembered Hills. This play is mainly based around seven, seven-year-old children living in the second world war, these children are played by adults to show the small amount that adults are aware of in the child mind. I will be comparing thins to the script of Bugsy Malone written by Alan Parker, this play is the reverse of Blue Remembered Hills, it is set as children playing an adult role and so seeing in to the life of an adult and being involved in adults situations.I will be comparing these two scripts because I feel that they contrast well with each other because of the actors playing different ages. I will also be talking about my performance of Blue Remembered Hills My performance piece and Blue Remembered Hills In my performance piece me and four others (Sophie, Boe, Holly and Fraser) performed selected scenes from the play Blue remembered Hills.I played the part of peter in the scenes, peter thinks of himself as leader in this play until scene 11 when he gets into a fight with another character, john and loses and then john becomes the leader of the seven. Peter becomes second in charge; the children use a very obvious state of hierarchy with their activities. We chose scenes 8 to 20, we did not perform scenes 13 and 14 because these scenes contained the character Donald, and we did not have anyone in our group who could play this part because we did not have enough people.In the first scene, the two girls in the play (Angela and Audrey) played by Holly and Sophie walked across the stage talking very enthusiastically about themselves and other people, a sense of hierarchy is shown here because Audrey is very desperate to be Angelas best friend but Angela, being the more popular and pretty for the two, boasts about her many friends. I felt this part was well played and the enthusiasm bought across made the fact that they were playing young children more believable. We will write a custom essay sample on Blue Remembered Hills specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Blue Remembered Hills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Blue Remembered Hills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Blue Remembered Hills Essay Example Blue Remembered Hills Paper Blue Remembered Hills revolves around a summers afternoon in a remote country setting and is about seven children and the tasks they go through in a day. The play includes many forms of cruelty for example; physical bullying, animal cruelty, child abuse and emotional bullying. Blue Remembered Hills was set in 1943. The play contributes to the theme cruelty in a number of ways for example Peter shows physical bullying when he says I will! Ill spit! Right in the middle of your face I think the reason why there was so much bullying taking place is because the boys want to show theyre the alpha male. As the play was set in 1943 it relates to World War 2 you can tell this because the children play war games. I think this also adds to the cruelty because its the children have grown up around war and violence and its all they know. At one point in the play it shows how the children poison apples to try and kill the Germans, this shows they have been bought up thinking they should be trying to kill people. I think this shows that their parents may have said something about poisoning things to kill the Germans because why else would a seven year old want to poison things? We will write a custom essay sample on Blue Remembered Hills specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Blue Remembered Hills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Blue Remembered Hills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another point which shows bullying and being bought up in war times is when Peter finds Donald crying. He taunts him for behaving like a baby but then relents when he remembers that Donalds father has been captured by the Japanese. They also thought the Italian army were after capturing them because the siren from the nearby Prisoner of War camp sounds. The boys and girls in the forest hear the siren and hide in a ditch, afraid that the escaped Italian prisoner will find them. This shows that all they thought about was war and fighting. They lived in poor socio economic area where they have to find their own entertainment which they have found by bullying each other. They also found entertainment by killing animals. The children remarkably kill a squirrel as they knock it from a tree they then throw a stone they viciously stamp and stamp and stamp with great ferrocity. Peter then gets angry when Raymond refuses to lend his knife so that they can cut off its tail. Raymond was clearly upset about it as he says to Peter Is- is him d-dud dead? and Peter replys Oy. Course him is. Deader than dead. I think that from what Peter said it shows hes pleased that the squirrel is dead, I also think that its slightly worrying that a seven year old child wants to cut a squirrels tail off. I also think the reason why he wants to cut the tail off is because the play is set in rural area therefore the children have lots of freedom and because of the area they lived in no-one stopped them. Potter displays cruelty in other aspects during the play, another is war cruelty. War cruelty is dealt with in a number of ways; the first is the way the children react to the Italians. As shown on the T.V and in the book as soon as they hear the sirens they automatically think the Italians are after them as nobody has told them any different. They are also constantly worried someone is after them as shown in the text and T.V a number of times for example they poison an apple and give them to the Germans so they die and cant come and get them. Physical bullying is prominent in the play Blue Remembered Hills, it is shown a number of times one of them is when Peter asks if he can have some apple Willie says You can have the core. Then Peter replies You can have my fist. I think this shows that Peter may have experience violence during some path of his life as his instant reaction was to answer with violence. In the play everyone bullies each other in the group which shows how they were bought up with bulling surrounding them for example the boy with a stutter bullies a girl with glasses. The play highlights the way children act and behave when unsupervised by adults. Emotional bullying is very prominent. The children emotionally bully to feel powerful and to get what they what, for example Audrey is crying, which she is obviously doing for effect and to get her own way and not because she is hurt by the childrens actions, the group then felt sorry for her and let her be the nurse in the game they were playing. This shows how manipulative a child can be and how even at this young age she has learnt to use her emotions to get what she wants. I think there are so many examples of emotional bullying because Dennis Potter wanted to show how even seven year old children can be very manipulative to get what they want. Dennis Potter uses adult actors in his play for a number of reasons because he wants us to judge and criticise the children in new eyes. The reasoning behind this is that he wants us to see them in a new light. That they are not always innocent and sweet, and by having adults play them this would take away the Ahh factor. This is a side of a seven year old that I have never imagined before. The playwright considered by using children the audience would perceive them as being cute. This was not the message that he wished to portray. I think the poem which concludes the film and book is used to tell the audience that if you grow up a bully you will always be a bully. I Also think that the line from the poem saying The happy highways where I went And cannot come again. is trying to say how the place where the barn burnt down, which the children shared many happy memories, will never be the same and they will never be able to visit with out thinking of the tragic things they did that day the poem goes; Into my heart, an air that kills From yon far country blows What are those blue remembered hills? What spires, what farms are those? That is the land of lost content, I see it shinning plain. The happy highways where I went And cannot come again. The essence of the conclusion is to suggest that childhood does not always bring about happy memories, in fact the opposite is often true, and the experience of childhood is often taken into the adult world. Dennis Potter was being ironic at this point, he claimed that if children were bullies at that tender point in their lives then it was plausible to believe that they would be bullies in adulthood. The part of the play which affected me the most, was to see the character of Donald when he was rocking and isolated from the others, showing the state of a disturbed mind. I would recommend this play for the viewing of all ages.

mans obsession with objects essays

mans obsession with objects essays According to Carl Marx man produces inanimate objects in order to feel fulfilled. Man produces not by necessity but chooses to produce as a means of self-expression. In Marxs theory of estranged labor he stresses the impact that the capitalist mode of production has upon the subsistence worker. The impact being that through the modern organization of labor man becomes separated through the modern organization of labor, he becomes alienated from his natural self. An individual believes that the products consumed reflect their personality. We see are selves as what we own. The industrial revolution brought about American s drive to gain more through expansion. Expansion comes through production. Before the industrial revolution, the more factor was still present. People wanted more then what they already owned. Americans believed there was opportunity to do what ever they wanted. Americans lived with the frontier mentality that there was always more to obtain. To obtain this more, people had to rely on their own talents since a persons rewards were taken to be quite strictly proportionate to his labors. (Shames pg.57) Expression of ones personality was determined by an individuals ability. This mentality does not hold true in modern industrialized society. Most people do not make everything they own. Not only do we buy impersonal crafts made by a company; people are no longer making their own products. Rather, an individual has only a small part in the creation of a product. A car for example, is made by numerous people all doing a different job for that one car. The nuts and bolts might come from one company, the furnishing from another. People are constantly feeding off one another to create a product. One man alone does not build an entire car from scratch. Therefore, nothing we make is our own. This fact has created a problem w...

Do you agree with Hedley Bulls comment the 'International society has Essay

Do you agree with Hedley Bulls comment the 'International society has always been present' in the world political system - Essay Example Especially claim that the basic component of politics is the element of mutual actions and regulations shouldn’t be underestimated. Modern world politics can be considered to have international society if we refer to statement by Bull, who underlines that if there are institutions that propagate and support states’ cooperation, such as international affairs, international organizations, and weight force regulationi. As far as we know, modern politics have such kind of institutions. Therefore it is possible to claim that statement by Bull on international society existence in modern politics works though it should be taken into account that there are a lot of debates on international society existence in world politics due to numerous global international problemsii. Nevertheless practical adaptation of this statement has met a lot of obstacles and will hardly be used in the future. Methodology of Bull can unite states in their common goals and values though international society in accordance with Bull can be determined on two main concepts: pluralism and solidarism. If to follow Bull we can conclude that all the states are united in states system united by community of interests, values, rules and institutions. The difference is as follows: a solidarist international society is striving for progress, development and propagation of international law. Further on we’ll ground our discussion on a solidarist international society. This approach of Bull is more relevant for modern politics. Developing this idea, force can be justified and legitimate if it protects and enforces international law. As far as we can see, Bull tends to generalization and unification. He supports systematization. But where is the boundary between ‘system†™ and ‘society’? Does it exist? Or do these concepts are transformed in one another and blurred to such an extent that they are justified to be considered

How does the specific geographical location of this particular country Essay

How does the specific geographical location of this particular country influence and inform its foreign policy aims and objectiv - Essay Example Curling away from the mainland China to neighboring Japan, Korea has been the area across which invading armies have coursed back and forth. At the same time, the invasions did not prevent Korea from retaining a high degree of homogeneity in ethnic sense. This â€Å"Koreanness†, as Feffer calls it, makes the division in two states painful for citizens in either part (Feffer, 2011: 22). For South Korea, its geographic location close to North Korea is the major factor that shapes its foreign policy. At the same time, surrounded by water, this country is located around 200 kilometers from two Japanese islands of Kyushu and Honshu. Closeness to Japan and China has its own impact on the foreign policy of South Korea. As for the geographical identity of South Korea, it is conditioned by South Korea’s location on one half of the Korean Peninsula, the one that is southern and has a land border with the only state - North Korea. This paper investigates how geography of South Kor ea shapes and informs its foreign policy aims and impacts its geographical identity. First, let us explore the geographical location of Republic of South Korea in detail. While South Korea hosts more than 45 million people, its size is slightly bigger than that of Indiana in the United States and is similar to the size of Hungary (about 93.000 square kilometers) and Jordan (around 97.700) (AsiaInfo, 2013: no page). Its territory is 99.391 square kilometers (Davis, 1999: 7). This accounts for 45% of the overall territory of the peninsula. The capital is Seoul. The land of the country covers the southern part of the Korean Peninsula; it is surrounded by water on its three sides. The Korean Peninsula stretches to the South from the east coast of Asia. Its second half is occupied by North Korea. The territory of South Korea encompasses nearly 3.000 islands which are located predominantly around the sea known as the Yellow Sea. Few islands lie of the East Sea. The largest and most import ant islands in South Korea are: Ullungdo (in the East Sea, serves a key fishery base), Tokdo (hosts a major fishery base, too), and Chejudo (the biggest island in size, is located off the southwest corner of the Korean Peninsula). Historically, the two countries on the Korean Peninsula used to be a single country under the name Korea. Yet, for political reasons, Korea got divided and became two countries. Specifically, with the end of World War 2, the overall territory got divided in two zones: the northern one got occupied by the military forces of the USSR; the southern part, in its turn, got occupied by the American army. The boundary between the two military zones was fixed at the 38th parallel. Back in 1953, the boundary was more or less fixed by the marked DMZ, which is 4-kilometer wide land strip running along the cease-fire lines from one coast to another (from the eastern part to the western part). That strip is around 241 kilometers east to west; it was fixed on a semi-per manent basis (AsianInfo, 2013: no page). The territory of South Korea is covered mostly with mountains and forests. Along its southern and western coasts, there stretch low and flat lands. South Korean climate is largely shaped by monsoons, which bring wet weather in summer season and dry weather in winter (Davis, 1999: 7).

Environment analysis Essay Example | Topics and Well Written Essays - 750 words

Environment analysis - Essay Example There are certain external factors that have exerted immense pressure on the company and internal factors that have propelled it to its current position. This paper will discuss both the internal and external factors that affect the HTC Company. The internal environment of an organization comprises of resources, capabilities, and the core competencies. Some of the company’s resources include valuable partnerships, especially with companies such as Microsoft. Moreover, HTC Company has exemplary, innovative design skills exhibited by the employees. This means that the HTC Company prides itself with employees who are committed to innovation. They are always willing to try out creative ideas and participate in collaborations forming teams that have served to bring new products on board. In addition, the employees have an exemplary talent and skill in hardware design and manufacturing. These aspects define some of the resources that HTC Company has. The highly innovative employees define a rare resource for HTC Company giving it a competitive advantage over other companies (Segan 57). The HTC Company has some outstanding capabilities such as research and development, manufacturing, and marketing. These capabilities have contributed to the company’s success in the past and are also likely to propel HTC to further success in the future. In addition, HTC has a strong value chain analysis with primary activities that have propelled it to success. For example, the company’s product design, manufacturing, and value chain in marketing research are some of the leading primary activities. Core competencies define HTC’s basis for competitive advantage. One of the leading core competencies is research and development (Flannery 37). The company excels in this aspect and invests 5% of its revenue to foster research in an effort to create new products. HTC;s product design also qualifies to be an additional core competency. This

Smart Medical Diagnosis for Common Diseases

Smart Medical Diagnosis for Common Diseases 1. Introduction 1.1. Present Scenario Internet is the latest and the most powerful innovation of mankind. In present era of internet we used computer technology to solve our many problems. Today in every field we use computer technology from education, business, social networking to order a dinner or health check-up. Nobody knows from when human are start using medicine for cure themselves from illness. Many years ago when uncivilized human are lives in cave, deep forest they used various tree, plants leaves as medicine. They give their knowledge to the next generation. There is no MBBS doctors are available at that time. The anytime anywhere availability of Internet has made a great impact specially in-terms of reaching customers and making themselves aware of ones products base and services. (Roche, 2010) Going back 15 or more years, when hardly anyone had access to the internet; you would have had to go out to find a doctor for solving your health problems. But now, that the internet is available to many people, so people can visit a virtual doctor clinic. In todays modern society we have MBBS doctors, thousands of medicine for thousands of diseases. If we feel sick, we go to the doctors clinic and doctor diagnosis us, then prescribed some medicine and after taking medicine will fine within few days. But if you went out from your city or you go someplace, where you get sick and you dont have any doctor nearby. What you do then? In Africa there is only 1 doctor among 5000 people. Presently, Kenya has slightly more than 5,000 doctors. There are many places where people are dying because of some common diseases. Just some common medicine can help them. Now if I asked you What if you could visit a doctor, any time of day or night, without leaving your home and that doctor could review your history, diagnose your problem and also give you prescription? Now you are thinking how is it possible? Ok you need just an internet connection and computer and Smart Medical Diagnosis for Common Diseases onlinesoftware will do it for you. 1.2. Topic of the Project The Project is titled â€Å"Smart Medical Diagnosis for Common Diseases†. It will be a generic software package for a medical clinic. The system will be able to act as a web-based solution for medical symptom checker. It will prove to be asset for both the doctor as well as their patient. 1.3. Targeted Audience Target audience or user is one of the main concerns on how and why a system is been developed, who is going to use this system. The target users of Smart Medical Diagnosis for Common Diseases with Medicine Search Engine have been categorized into three types. 1.4. Problem Context Internet enthusiastic people want to use internet to solve their medical problems. But there is no good local site that can provide this kind of facility. This kind of website is perfect for them who dont have time to visit a doctors clinic for minor Where doctor is unable, we used this kind of technology to help people. Presently, There are only 54 doctors per 100,000 peoples in Africa. Kenya has slightly more than 5,000 doctors. In this country this kind of system will help people if it can be implemented. . 1.5. Rationale behind the System The following has highlighted some of the most common benefits of the â€Å"Smart Medical Diagnosis for Common Diseases with Medicine Search Engine† Because of the existence of the identified problems, there is a need for such project. This project consists of some on-line web application which provides guides to the patient. The system will be using advanced algorithm to design a virtual medical agent. The benefits gained from this project are: User can contact with doctor easily from their home or office. Doctor can easily manage their patient. Patient can gain medical knowledge from using this system. Smart Symptom checker can help patient anytime. 1.5.1. Proposed Solution Ø Patient who have some knowledge of using internet doesnt need to visit to doctor for common diseases life fiver, Pain, stomatitis etc. Ø It also helps community and skilled health workers, supported by automated assessment and treatment protocols, can rapidly expand the delivery of health care in developing countries Ø The spread of mobile phones and web services makes new models of healthcare delivery possible at everyones hand. Ø Proven technology will allow developing countries to leapfrog the knowledge gap between doctors and patients Ø User can learn about healthcare tasks from this system. Ø Doctor doesnt need to remember all the name of medicine and their purpose. Doctor can find details of a medicine just a click of a search button. Ø Ground-breaking but proven technology allows rapid development, review, and updating of complex automated guidelines by medical professionals without it intervention. 1.6. Benefits of the System Development and Implementation of such a system will bring in a lot of benefits for the business, its employees and its customers (both current and potential). These benefits can be classified into Tangible and Intangible which are discussed in details below:- Ø The system help doctor to make faster diagnosis. Ø Using medicine search engine doctor can get any medicine information with in a second. Ø Various medical tools like BMI calculator, symptom checker etc. will help doctor as well as patient to solve their problems easily. Ø System administrator can easily manage the system using content management system. Ø The system will use roles and permission levels, to maintain confidentiality of private data of administrator, doctor and patient. Ø Patient can use chat services to chat with doctor. Ø The presence of certain services offered by the system on the mobile web will also ensure that the system can be accessed from anywhere anytime. 1.7. Challenges Involved Developing a system such as this will involve a host of challenges for the developer. The major challenges can be classified under:- 1.7.1. Domain Challenges: Ø Data Gathering and Domain Analysis: Due to the developers unfamiliarity with the work-flow and the processes followed in the online Symptom Checker it will become a challenging task to develop awareness about the medical service domain. Ø Implementation of Customizability: The biggest challenge of developing a system like this is its implementation itself. There is high percentage of risk involved in development and implementation of a system like this. The main challenge is to understand the base concepts involved in designing and developing Smart Medical Diagnosis. The developer will also need to follow a modular and object oriented approach in developing this system for enhancing reusability, abstraction, encapsulation and polymorphism. Ø Content Management System (CMS): Understanding and Implementing a CMS integrated with a system like this will require the developer to design the complex architecture of the system in prior so that his/her concepts are clear regarding the control flow of the system and no module infringes each other. This will also require him/her to study existing CMS such as Joomla and Drupal and understand their architecture and working. Ø Database Designing and Normalization: Designing a database for a generic customizable system like this is challenge in itself. The fields and data types of the table along with the tables itself are not fixed or pre-defined. The developer needs to code keeping in mind user customization may need to create these database objects dynamically and hence needs to keep a scope for their creation and modification. Apart from this, there needs to be a big centralized database, which is capable of storing large amount of data and about a large number of entities. The relation between these large numbers of entities will be needed to be figure out and a complex normalization has to be implemented in designing a database like this. Ø Implementation of 3-Tier Architecture: In order to enhance scalability, performance, reliability and robustness of this system, the developer will need to implement 3-Tier architecture for developing this system which is a challenging task keeping in mind the size and complexity of the systems database. Ø Algorithm for Customizing the site and Symptom Checker: The developer will require to showcase solid understanding for logics and algorithms in order to develop the module where the administrative users can add or edit new pages, new symptom option where he/she will be able to add its name description along with the algorithm that will be followed for generating a definite result. 1.7.2. Technical Challenges: PHP: The system will require the developer to use advanced PHP functionalities like Personalization, Forum, Blog and Emailing which will be used in various modules of this system. Develop a PHP base application is harder as compare to develop same application in ASP.NET using visual studio. Visual studio generates code for you debug for you and its also save time. But PHP is challenge as compare to asp.net. Cause PHP doesnt have any IDE and very code you need to write it down in a text editor. Finding an error is also a head ace. But for learning purpose PHP is great. Thats the reason I chose PHP as main web development language. Web Based system: Making an interactive web based system is difficult. Implement a dynamic web site is harder than making a desktop application. We need to take care of network, client server, band width to make project successful. AJAX and JavaScript / jQuery: For designing an intuitive and dynamic interface so that users have a rich experience availing features like data entry assistance, error prevention, etc. The developer needs to have in depth knowledge of AJAX as well as JavaScript or jQuery. Implementation of AJAX is not easy task for a developer who is new to web development. I just know little PHP and HTML. It will be a challenge for me to implement Ajax in this project. AJAX makes web application fell like a desktop application. CSS: Most people who are new in web development cant able to understand how to lay out a page. They just try to drug and drop div, table using Dreamweaver or any HTML design tools with underrating the advanced concept of CSS. And ended up with Advanced Database Concepts with MYSQL: For designing such a complex database that the system requires the developer needs to have a concrete understanding of database concepts like Normalization, Query Optimization, Views, and Permissions. He/she should also require familiarity with MYSQL. MOBILE OPTIMIZATING : For optimizing the web application for mobile phones and handheld devices the developer needs to have extensive skills in WML, mobile web as well as an understanding of how to integrate WML with server side scripting technologies 1.8. Goals behind developing the System 1.8.1. Project goal â€Å"When people are sick, they must make critical decisions about when and where they should receive healthcare. Unfortunately, most people lack the medical knowledge needed to make these decisions safely. Online smart diagnosis is powered by a computer program that performs symptom triage. The goal of symptom triage is to decide when, and where, you should seek care when you have symptoms. Symptom triage does not replace a physician evaluation or make a diagnosis.† 1.8.2. Academic Goal Ø To recall and analyse and implement the understanding and concepts learnt in the complete course curriculum through various modules as well as on individual level and implement all of it in order to come out with a complete computing project of industry standard Ø To document and publish the deliverables professionally following the standards followed in industry. 1.9. Objectives of the System 1.9.1. Project Objectives Ø To come up with a complete automation solution for online symptom diagnosis. Ø To keep the design, architecture, implementation flexible so as to allow customization by the system administrator. Ø Optimize information presentation and service interface according to the capability of the device requesting it. Ø To use communication channels apart from HTTP like Email, SMS and WAP for supplying quality information and services to customers and company employees. Ø To ensure that the web is bug free and that it runs equally and efficiently on all browsers and platforms 1.9.2. Academic Objectives Ø The prime objective is to learn nitty-gritties of project management and project development lifecycle, implementing it in developing the system and gaining experience in it. Ø Learn Content Management System (CMS) Ø To learn and apply the various Web Development Methodology and Human Computer Interaction Design Principles to the system design. Ø Web accessibility Ø To learn and master the advance features of PHP, MYSQL and associated technologies. Ø To learn the internal work-flow and procedures that is followed medical diagnosis. 1.10. Success Criteria To determine whether the project is a success or a failure parameters such as the quality of application developed as well as the quality of project documentation will be analysed. The quality of application will include the degree to which requirement was fulfilled, the degree of user-friendliness of the system as well as the ability to run swiftly, consistently and error-freely on multiple browsers. 1.11 Scope and Functionalities of the System Scope limits the project. It defines where in the project the developer should call it stop. It determines to what extent the system will support functionalities and beyond what the system facilitates no feature or functionalities. 1.11.1. Functionalities to be implemented The functionalities to be incorporated into the system which in turn will decide the scope of the system have been classified into 3 categories on the basis of their complexity and exclusiveness. They are:- 1.11.1.1. Core Functionalities:. Ø Symptom checker is an automatic smart software agent that can ask question to patient about their problem and it analysis the problems and diagnosis the debases of the patient Ø Chat Services Patients can text chat with doctor. Ø Forum User can create, post delete thread in forum Ø Messaging User can send message to each other Ø CMS(Content management System) Admin can create update and delete pages. Ø Medicine search engine Doctor can use medicine search engine to know about works of a particular medicine Ø Registration of Doctor And Patient . Ø Patient Can upload his/her medical history. Ø Secure and configurable user access through individual user logins and passwords. Ø Users can change their password. 1.11.1.2. Enhanced Functionalities: Ø Design the virtual doctor using artificial intelligent Ø Video chat service Ø Create user blog Ø Full Mobile based services Ø Full customizing user profiling. 1.11.1.3. Special Functionalities Ø Various tool boxes for doctor BMI Calculator, BRM calculator, Body fat calculator. Ø Voice chat and VoIP 1.11.2. Scope of the Project This projects main aim is to give perfect medical information to the user through internet. It will save time and money of both doctor and patient. The patient who dont have the time to visit the clinic of the doctor for some common issue they can use this system. This kind of system already in market like virtual doctor, WEB MD, Online health, but none of them works on mobile platform. As Smart Medical Diagnosis also works on mobile platform, anyone with wap enable mobile with GPRS, EGDE or 3G can access his web services and get information about medicine and diseases. 1.11.2.1 Scope Limitation Ø Smart Medical Diagnosis for Common Diseases is an online application. Without internet this system doesnt work Ø WAP Based mobile not able to display the webpage Ø chat required high speed internet connection Ø Symptom checker may be diagnosis wrong if patient give wrong input Ø Serious medical problems cant be solved using this system Ø Only some common diseases can be diagnosis 1.12. Feasibility Study By the means of feasibility study one can find out if an information system project can be done, and if so, how. A feasibility study should answers the following question: Ø Whether the project can be done; Ø What are alternative solutions? Ø What are the criteria for choosing among them? Ø Is there a preferred alternative? After a feasibility study, a decision is taken on the go ahead/no go of the project. There are a many types of feasibility study that are used for analysis of Information System. In this project the developer has restricted the feasibility study to Technological Feasibility Study and Schedule Feasibility. 1.12.1. Technical Feasibility Study The technical feasibility study compares the level of technology available in the software development firm and the level of technology required for the development of the product. Here the level of technology consists of the programming language, the hardware resources, Other software tools etc. (All About Information Technology) In this project the hardware and software required as the application will be deployed on a apache server, PHP 5.3 With ZEND Framework and mysql 5 Server will not be big ask at present scene. On the Client End the application just requires any current java script enable web browser. 1.12.3. Operational Feasibility Study Operational feasibility study tests the operational scope of the software to be developed. The proposed software must have high operational feasibility. The usability will be high. It is basically used to analyse whether the system will be used if it is developed and implemented. Whether there will be resistance from users that will affect the possible application benefits? Data gathering methods such as questionnaire and interviews have been incorporated in the development plan to ensure all user requirements are collected well in hand to develop the system. We also provide help manual to better understand the tystem. 1.12.3. Schedule Feasibility Study Schedule Feasibility is an assessment whether the project will be able to complete on time. Since the project deadline is fixed i.e. 32 weeks. Each project phase time-line has been established with certain milestones also including some form of deliverables like PPF, PSF and Mid-Point the project-schedule is realistic and well within reach if the established schedule is followed precisely. 1.13. Major Project Deliverables Final Year Project Documentation Page | 18 Draft Proposal PPF Ethical Form PSF log sheet Hard copy Soft copy Final Year Project Documentation Page | 18 Start date: 27th July 2010 Duration: 31 Weeks End date: 20th March 2 Planning (total 18 days) Work Breakdown Structure Schedule and Time Estimation Critical Path Method Interviews Gantt Chart Project Proposal Form Weeks -2.5 3 Analysis (total 49 days) Identify project specifications Project Background Resources required Techniques to be learnt Goals and Objectives Determine System Functionalities Identify scope of research Project Specification Form Investigation ad Research Programming Human Computer Interaction Multimedia Design Principles User requirements Drifting Analysis User Profiling Domain analysis System analysis Risk analysis Weeks -7 4 System Design (Total 49 days) Tasks: Navigational Design Story Boarding Process Diagram Abstract Interface Design Screen layout Content Design Interactivity Design Functionality Design Midpoint Interview Weeks -7 5 Implementation (Total 28 days) Code generation Module Integration Weeks -4 6 Testing and Evaluation (Total 35days) Test Plans Unit Testing Integration Testing System Testing Critical Evaluation Weeks -5 7 Project Ending (Total 35days) Submission of the finished product Presentation Weeks -5 2. Problem Description When people are sick, they must make critical decisions about when and where they should receive healthcare. Unfortunately, most people lack the medical knowledge needed to make these decisions safely. Online Smart Diagnosis is powered by a computer program that performs symptom triage. The goal of symptom triage is to decide when, and where, you should seek care when you have symptoms. Symptom triage does not replace a physician evaluation or make a diagnosis. Over the past 12 years, healthcare professionals in the U.S. government and major managed care organizations have used the program extensively, proving its effectiveness. Like FreeMD.com improves medical outcomes by helping consumers determine the most appropriate time and place to receive care from a healthcare professional. (How it Works) With so many options for care today, its becoming more important for you to know where you should get care when you develop symptoms. Choices include: Emergency Room Urgent Care Center Physician Office Physician eVisit (via the web, e-mail, or phone) Dentist Office Nurse Retail Clinic Your choice on where to get care is important because not all of these locations are equipped to treat all health problems. If you make the wrong choice, you risk delaying your diagnosis and treatment. A wrong choice could also lead you to over-pay for the same care you could have received in a less expensive setting. Online Smart Diagnosis was created to safely direct you to the right location: where you get the care you need, without paying more than you need to. Online Smart Diagnosis performs a medical interview, just like a real doctor. During the interview, you answer questions about your symptoms and past medical history. Online Smart Diagnosis is designed to be fast (average encounter time is less than 2 minutes), so you get help fast! At the end of the process, FreeMD.com generates a report that provides the following information: What might be causing your symptoms? When should you see a doctor? Where should you seek care? What kind of doctor should you see? What should you do to care for yourself? There are many palaces in the world where you cant find a single doctor. There are only 54 doctors per 100,000 peoples in Africa. Presently, Kenya has slightly more than 5,000 doctors. In many parts of the world, far too many children and adults are dying unnecessarily from easily treatable diseases. In a world where many of us take basic healthcare for granted, one in six children in Zambia will still not reach the age of five. Too often this problem is simply due to the lack of access to effective primary healthcare. Whether it is the huge distances to health centres and lack of transport, the lack of doctors in many regions, or the simple shortage of resources such as medications, very often easily treatable conditions are left until it is too late. From above information we can say, there is a desperate lack of primary healthcare available to rural communities in many parts of the world due to their geographical isolation, shortage of doctors, and lack of resources. The Smart Medical Diagnosis for Common Diseases Project is an innovative new venture that aims to use mobile clinics and internet to save lives. 3. Literature Review Development of successful project starts with a solid and deep Research. Thus, Research will be an on-going process throughout the project. Researches need in every phase let it be planning, user interface designing or anything and especially when you are in process of building comprehensible website. The research area will also consist of the development process model which will be used for the project. Getting good hands on programming languages and mastering back-ends will also be a challenge and research work. For developing this project I am going to flow Web Engineering model. I think this is the best model to make web based project. 3.1. Web Engineering and WebE Process model: As Web-based systems play increasingly important roles in a number of applications, the demands placed on these systems and their complexity have also increased significantly. Also, there is growing need for improved quality, performance and availability of Web-based systems as we are now more dependent on Web-based systems than ever before. But, most Web-based systems are poorly developed in ad hoc manner and hence they exhibit poor performance and are susceptible for major failures. Web-based system development, in most cases, lacks rigour, systematic approach to design, disciplined development process and quality control and assurance procedures. Hence, there is growing concern about the performance, quality, integrity, maintainability and scalability of complex Web based systems. Web engineering advocates a process and a systematic approach to development of high quality Web-based systems and aims to bring the potential chaos in Web-based system development under control and enha nce scalability, maintainability and quality. It is a rapidly emerging as a new discipline for successful development and deployment of large Web-based systems in a range of applications. Web Engineering is an evolving development methodology dedicated to the development of superior Internet and Web Applications. It advocates a standardized process and follows a systematic approach. (S. Murugesan, Y. Deshpande, S. Hansen and A. Ginig, 1999) Web engineering principles and approaches can fix the issues related to web development methodology gaining complete control over the process, minimizing risk and improving the quality and maintainability (Ginige Murugesan, 2000) Web Engineering Activities Successful Web-based system development and deployment is a process, not just an event as currently perceived and practiced by many developers and academics. Web engineering is a holistic approach and deals with all aspects of web-based development, starting from concerting and development to implementation, performance evaluation, and continual maintenance. (Suh, 2005) (Suh, 2005) Web Engineering Development Process: Reasons behind choosing the WebE process model Smart Medical Diagnosis for Common Diseases :going to be a web based project and as developer have chosen web engineering model, it would be easy and profitable to follow the process model suggested under the web engineering. The WebE process model is deliberately developed for the web applications and it addresses the specific needs of a web application which differs from the traditional software and is not addressed by the traditional software methodologies, too. Developers system is a web based system and would have a feature that can be looked after only by a dedicated web process model and thats why I found WebE useful. Take time to understand the business needs and product objectives, even if WebApp details are vague. Describe how users will interact with the WebApp using a scenario-based approach Develop a brief project plan. Spend time modeling what you are going to build 3.2 Academic Research Smart Medical Diagnosis for Common Diseases with Medicine Search Engine is a project where research is going to be very crucial. I have contact with doctor for gathering information. Some of friends who are medical student are going to help in making the database. There are already some system are on the market. From this kind of system I can learn, how I can make this kind of system. Academic Research means extracting information from others hard earned experiences like going through books, journals, paper presentations and other published materials. My project has multidirectional requirements Medical Since this project deals with Medical, patient and so I will need to go through various Medical books so that at least I should have an idea how can I make a virtual medical agent. Patient I have to understand what a patient want from a doctor. What kind of patient should able to use this kind of system? Software Engineering Techniques Web engineering , Mobile WEB technologies Network and Internet Databases there will be a huge use and requirements for databases, since everything will be stored at backend. So I will need a secure, big database Reports generation Smart Medical Diagnosis for Common Diseases Smart Medical Diagnosis for Common Diseases 1. Introduction 1.1. Present Scenario Internet is the latest and the most powerful innovation of mankind. In present era of internet we used computer technology to solve our many problems. Today in every field we use computer technology from education, business, social networking to order a dinner or health check-up. Nobody knows from when human are start using medicine for cure themselves from illness. Many years ago when uncivilized human are lives in cave, deep forest they used various tree, plants leaves as medicine. They give their knowledge to the next generation. There is no MBBS doctors are available at that time. The anytime anywhere availability of Internet has made a great impact specially in-terms of reaching customers and making themselves aware of ones products base and services. (Roche, 2010) Going back 15 or more years, when hardly anyone had access to the internet; you would have had to go out to find a doctor for solving your health problems. But now, that the internet is available to many people, so people can visit a virtual doctor clinic. In todays modern society we have MBBS doctors, thousands of medicine for thousands of diseases. If we feel sick, we go to the doctors clinic and doctor diagnosis us, then prescribed some medicine and after taking medicine will fine within few days. But if you went out from your city or you go someplace, where you get sick and you dont have any doctor nearby. What you do then? In Africa there is only 1 doctor among 5000 people. Presently, Kenya has slightly more than 5,000 doctors. There are many places where people are dying because of some common diseases. Just some common medicine can help them. Now if I asked you What if you could visit a doctor, any time of day or night, without leaving your home and that doctor could review your history, diagnose your problem and also give you prescription? Now you are thinking how is it possible? Ok you need just an internet connection and computer and Smart Medical Diagnosis for Common Diseases onlinesoftware will do it for you. 1.2. Topic of the Project The Project is titled â€Å"Smart Medical Diagnosis for Common Diseases†. It will be a generic software package for a medical clinic. The system will be able to act as a web-based solution for medical symptom checker. It will prove to be asset for both the doctor as well as their patient. 1.3. Targeted Audience Target audience or user is one of the main concerns on how and why a system is been developed, who is going to use this system. The target users of Smart Medical Diagnosis for Common Diseases with Medicine Search Engine have been categorized into three types. 1.4. Problem Context Internet enthusiastic people want to use internet to solve their medical problems. But there is no good local site that can provide this kind of facility. This kind of website is perfect for them who dont have time to visit a doctors clinic for minor Where doctor is unable, we used this kind of technology to help people. Presently, There are only 54 doctors per 100,000 peoples in Africa. Kenya has slightly more than 5,000 doctors. In this country this kind of system will help people if it can be implemented. . 1.5. Rationale behind the System The following has highlighted some of the most common benefits of the â€Å"Smart Medical Diagnosis for Common Diseases with Medicine Search Engine† Because of the existence of the identified problems, there is a need for such project. This project consists of some on-line web application which provides guides to the patient. The system will be using advanced algorithm to design a virtual medical agent. The benefits gained from this project are: User can contact with doctor easily from their home or office. Doctor can easily manage their patient. Patient can gain medical knowledge from using this system. Smart Symptom checker can help patient anytime. 1.5.1. Proposed Solution Ø Patient who have some knowledge of using internet doesnt need to visit to doctor for common diseases life fiver, Pain, stomatitis etc. Ø It also helps community and skilled health workers, supported by automated assessment and treatment protocols, can rapidly expand the delivery of health care in developing countries Ø The spread of mobile phones and web services makes new models of healthcare delivery possible at everyones hand. Ø Proven technology will allow developing countries to leapfrog the knowledge gap between doctors and patients Ø User can learn about healthcare tasks from this system. Ø Doctor doesnt need to remember all the name of medicine and their purpose. Doctor can find details of a medicine just a click of a search button. Ø Ground-breaking but proven technology allows rapid development, review, and updating of complex automated guidelines by medical professionals without it intervention. 1.6. Benefits of the System Development and Implementation of such a system will bring in a lot of benefits for the business, its employees and its customers (both current and potential). These benefits can be classified into Tangible and Intangible which are discussed in details below:- Ø The system help doctor to make faster diagnosis. Ø Using medicine search engine doctor can get any medicine information with in a second. Ø Various medical tools like BMI calculator, symptom checker etc. will help doctor as well as patient to solve their problems easily. Ø System administrator can easily manage the system using content management system. Ø The system will use roles and permission levels, to maintain confidentiality of private data of administrator, doctor and patient. Ø Patient can use chat services to chat with doctor. Ø The presence of certain services offered by the system on the mobile web will also ensure that the system can be accessed from anywhere anytime. 1.7. Challenges Involved Developing a system such as this will involve a host of challenges for the developer. The major challenges can be classified under:- 1.7.1. Domain Challenges: Ø Data Gathering and Domain Analysis: Due to the developers unfamiliarity with the work-flow and the processes followed in the online Symptom Checker it will become a challenging task to develop awareness about the medical service domain. Ø Implementation of Customizability: The biggest challenge of developing a system like this is its implementation itself. There is high percentage of risk involved in development and implementation of a system like this. The main challenge is to understand the base concepts involved in designing and developing Smart Medical Diagnosis. The developer will also need to follow a modular and object oriented approach in developing this system for enhancing reusability, abstraction, encapsulation and polymorphism. Ø Content Management System (CMS): Understanding and Implementing a CMS integrated with a system like this will require the developer to design the complex architecture of the system in prior so that his/her concepts are clear regarding the control flow of the system and no module infringes each other. This will also require him/her to study existing CMS such as Joomla and Drupal and understand their architecture and working. Ø Database Designing and Normalization: Designing a database for a generic customizable system like this is challenge in itself. The fields and data types of the table along with the tables itself are not fixed or pre-defined. The developer needs to code keeping in mind user customization may need to create these database objects dynamically and hence needs to keep a scope for their creation and modification. Apart from this, there needs to be a big centralized database, which is capable of storing large amount of data and about a large number of entities. The relation between these large numbers of entities will be needed to be figure out and a complex normalization has to be implemented in designing a database like this. Ø Implementation of 3-Tier Architecture: In order to enhance scalability, performance, reliability and robustness of this system, the developer will need to implement 3-Tier architecture for developing this system which is a challenging task keeping in mind the size and complexity of the systems database. Ø Algorithm for Customizing the site and Symptom Checker: The developer will require to showcase solid understanding for logics and algorithms in order to develop the module where the administrative users can add or edit new pages, new symptom option where he/she will be able to add its name description along with the algorithm that will be followed for generating a definite result. 1.7.2. Technical Challenges: PHP: The system will require the developer to use advanced PHP functionalities like Personalization, Forum, Blog and Emailing which will be used in various modules of this system. Develop a PHP base application is harder as compare to develop same application in ASP.NET using visual studio. Visual studio generates code for you debug for you and its also save time. But PHP is challenge as compare to asp.net. Cause PHP doesnt have any IDE and very code you need to write it down in a text editor. Finding an error is also a head ace. But for learning purpose PHP is great. Thats the reason I chose PHP as main web development language. Web Based system: Making an interactive web based system is difficult. Implement a dynamic web site is harder than making a desktop application. We need to take care of network, client server, band width to make project successful. AJAX and JavaScript / jQuery: For designing an intuitive and dynamic interface so that users have a rich experience availing features like data entry assistance, error prevention, etc. The developer needs to have in depth knowledge of AJAX as well as JavaScript or jQuery. Implementation of AJAX is not easy task for a developer who is new to web development. I just know little PHP and HTML. It will be a challenge for me to implement Ajax in this project. AJAX makes web application fell like a desktop application. CSS: Most people who are new in web development cant able to understand how to lay out a page. They just try to drug and drop div, table using Dreamweaver or any HTML design tools with underrating the advanced concept of CSS. And ended up with Advanced Database Concepts with MYSQL: For designing such a complex database that the system requires the developer needs to have a concrete understanding of database concepts like Normalization, Query Optimization, Views, and Permissions. He/she should also require familiarity with MYSQL. MOBILE OPTIMIZATING : For optimizing the web application for mobile phones and handheld devices the developer needs to have extensive skills in WML, mobile web as well as an understanding of how to integrate WML with server side scripting technologies 1.8. Goals behind developing the System 1.8.1. Project goal â€Å"When people are sick, they must make critical decisions about when and where they should receive healthcare. Unfortunately, most people lack the medical knowledge needed to make these decisions safely. Online smart diagnosis is powered by a computer program that performs symptom triage. The goal of symptom triage is to decide when, and where, you should seek care when you have symptoms. Symptom triage does not replace a physician evaluation or make a diagnosis.† 1.8.2. Academic Goal Ø To recall and analyse and implement the understanding and concepts learnt in the complete course curriculum through various modules as well as on individual level and implement all of it in order to come out with a complete computing project of industry standard Ø To document and publish the deliverables professionally following the standards followed in industry. 1.9. Objectives of the System 1.9.1. Project Objectives Ø To come up with a complete automation solution for online symptom diagnosis. Ø To keep the design, architecture, implementation flexible so as to allow customization by the system administrator. Ø Optimize information presentation and service interface according to the capability of the device requesting it. Ø To use communication channels apart from HTTP like Email, SMS and WAP for supplying quality information and services to customers and company employees. Ø To ensure that the web is bug free and that it runs equally and efficiently on all browsers and platforms 1.9.2. Academic Objectives Ø The prime objective is to learn nitty-gritties of project management and project development lifecycle, implementing it in developing the system and gaining experience in it. Ø Learn Content Management System (CMS) Ø To learn and apply the various Web Development Methodology and Human Computer Interaction Design Principles to the system design. Ø Web accessibility Ø To learn and master the advance features of PHP, MYSQL and associated technologies. Ø To learn the internal work-flow and procedures that is followed medical diagnosis. 1.10. Success Criteria To determine whether the project is a success or a failure parameters such as the quality of application developed as well as the quality of project documentation will be analysed. The quality of application will include the degree to which requirement was fulfilled, the degree of user-friendliness of the system as well as the ability to run swiftly, consistently and error-freely on multiple browsers. 1.11 Scope and Functionalities of the System Scope limits the project. It defines where in the project the developer should call it stop. It determines to what extent the system will support functionalities and beyond what the system facilitates no feature or functionalities. 1.11.1. Functionalities to be implemented The functionalities to be incorporated into the system which in turn will decide the scope of the system have been classified into 3 categories on the basis of their complexity and exclusiveness. They are:- 1.11.1.1. Core Functionalities:. Ø Symptom checker is an automatic smart software agent that can ask question to patient about their problem and it analysis the problems and diagnosis the debases of the patient Ø Chat Services Patients can text chat with doctor. Ø Forum User can create, post delete thread in forum Ø Messaging User can send message to each other Ø CMS(Content management System) Admin can create update and delete pages. Ø Medicine search engine Doctor can use medicine search engine to know about works of a particular medicine Ø Registration of Doctor And Patient . Ø Patient Can upload his/her medical history. Ø Secure and configurable user access through individual user logins and passwords. Ø Users can change their password. 1.11.1.2. Enhanced Functionalities: Ø Design the virtual doctor using artificial intelligent Ø Video chat service Ø Create user blog Ø Full Mobile based services Ø Full customizing user profiling. 1.11.1.3. Special Functionalities Ø Various tool boxes for doctor BMI Calculator, BRM calculator, Body fat calculator. Ø Voice chat and VoIP 1.11.2. Scope of the Project This projects main aim is to give perfect medical information to the user through internet. It will save time and money of both doctor and patient. The patient who dont have the time to visit the clinic of the doctor for some common issue they can use this system. This kind of system already in market like virtual doctor, WEB MD, Online health, but none of them works on mobile platform. As Smart Medical Diagnosis also works on mobile platform, anyone with wap enable mobile with GPRS, EGDE or 3G can access his web services and get information about medicine and diseases. 1.11.2.1 Scope Limitation Ø Smart Medical Diagnosis for Common Diseases is an online application. Without internet this system doesnt work Ø WAP Based mobile not able to display the webpage Ø chat required high speed internet connection Ø Symptom checker may be diagnosis wrong if patient give wrong input Ø Serious medical problems cant be solved using this system Ø Only some common diseases can be diagnosis 1.12. Feasibility Study By the means of feasibility study one can find out if an information system project can be done, and if so, how. A feasibility study should answers the following question: Ø Whether the project can be done; Ø What are alternative solutions? Ø What are the criteria for choosing among them? Ø Is there a preferred alternative? After a feasibility study, a decision is taken on the go ahead/no go of the project. There are a many types of feasibility study that are used for analysis of Information System. In this project the developer has restricted the feasibility study to Technological Feasibility Study and Schedule Feasibility. 1.12.1. Technical Feasibility Study The technical feasibility study compares the level of technology available in the software development firm and the level of technology required for the development of the product. Here the level of technology consists of the programming language, the hardware resources, Other software tools etc. (All About Information Technology) In this project the hardware and software required as the application will be deployed on a apache server, PHP 5.3 With ZEND Framework and mysql 5 Server will not be big ask at present scene. On the Client End the application just requires any current java script enable web browser. 1.12.3. Operational Feasibility Study Operational feasibility study tests the operational scope of the software to be developed. The proposed software must have high operational feasibility. The usability will be high. It is basically used to analyse whether the system will be used if it is developed and implemented. Whether there will be resistance from users that will affect the possible application benefits? Data gathering methods such as questionnaire and interviews have been incorporated in the development plan to ensure all user requirements are collected well in hand to develop the system. We also provide help manual to better understand the tystem. 1.12.3. Schedule Feasibility Study Schedule Feasibility is an assessment whether the project will be able to complete on time. Since the project deadline is fixed i.e. 32 weeks. Each project phase time-line has been established with certain milestones also including some form of deliverables like PPF, PSF and Mid-Point the project-schedule is realistic and well within reach if the established schedule is followed precisely. 1.13. Major Project Deliverables Final Year Project Documentation Page | 18 Draft Proposal PPF Ethical Form PSF log sheet Hard copy Soft copy Final Year Project Documentation Page | 18 Start date: 27th July 2010 Duration: 31 Weeks End date: 20th March 2 Planning (total 18 days) Work Breakdown Structure Schedule and Time Estimation Critical Path Method Interviews Gantt Chart Project Proposal Form Weeks -2.5 3 Analysis (total 49 days) Identify project specifications Project Background Resources required Techniques to be learnt Goals and Objectives Determine System Functionalities Identify scope of research Project Specification Form Investigation ad Research Programming Human Computer Interaction Multimedia Design Principles User requirements Drifting Analysis User Profiling Domain analysis System analysis Risk analysis Weeks -7 4 System Design (Total 49 days) Tasks: Navigational Design Story Boarding Process Diagram Abstract Interface Design Screen layout Content Design Interactivity Design Functionality Design Midpoint Interview Weeks -7 5 Implementation (Total 28 days) Code generation Module Integration Weeks -4 6 Testing and Evaluation (Total 35days) Test Plans Unit Testing Integration Testing System Testing Critical Evaluation Weeks -5 7 Project Ending (Total 35days) Submission of the finished product Presentation Weeks -5 2. Problem Description When people are sick, they must make critical decisions about when and where they should receive healthcare. Unfortunately, most people lack the medical knowledge needed to make these decisions safely. Online Smart Diagnosis is powered by a computer program that performs symptom triage. The goal of symptom triage is to decide when, and where, you should seek care when you have symptoms. Symptom triage does not replace a physician evaluation or make a diagnosis. Over the past 12 years, healthcare professionals in the U.S. government and major managed care organizations have used the program extensively, proving its effectiveness. Like FreeMD.com improves medical outcomes by helping consumers determine the most appropriate time and place to receive care from a healthcare professional. (How it Works) With so many options for care today, its becoming more important for you to know where you should get care when you develop symptoms. Choices include: Emergency Room Urgent Care Center Physician Office Physician eVisit (via the web, e-mail, or phone) Dentist Office Nurse Retail Clinic Your choice on where to get care is important because not all of these locations are equipped to treat all health problems. If you make the wrong choice, you risk delaying your diagnosis and treatment. A wrong choice could also lead you to over-pay for the same care you could have received in a less expensive setting. Online Smart Diagnosis was created to safely direct you to the right location: where you get the care you need, without paying more than you need to. Online Smart Diagnosis performs a medical interview, just like a real doctor. During the interview, you answer questions about your symptoms and past medical history. Online Smart Diagnosis is designed to be fast (average encounter time is less than 2 minutes), so you get help fast! At the end of the process, FreeMD.com generates a report that provides the following information: What might be causing your symptoms? When should you see a doctor? Where should you seek care? What kind of doctor should you see? What should you do to care for yourself? There are many palaces in the world where you cant find a single doctor. There are only 54 doctors per 100,000 peoples in Africa. Presently, Kenya has slightly more than 5,000 doctors. In many parts of the world, far too many children and adults are dying unnecessarily from easily treatable diseases. In a world where many of us take basic healthcare for granted, one in six children in Zambia will still not reach the age of five. Too often this problem is simply due to the lack of access to effective primary healthcare. Whether it is the huge distances to health centres and lack of transport, the lack of doctors in many regions, or the simple shortage of resources such as medications, very often easily treatable conditions are left until it is too late. From above information we can say, there is a desperate lack of primary healthcare available to rural communities in many parts of the world due to their geographical isolation, shortage of doctors, and lack of resources. The Smart Medical Diagnosis for Common Diseases Project is an innovative new venture that aims to use mobile clinics and internet to save lives. 3. Literature Review Development of successful project starts with a solid and deep Research. Thus, Research will be an on-going process throughout the project. Researches need in every phase let it be planning, user interface designing or anything and especially when you are in process of building comprehensible website. The research area will also consist of the development process model which will be used for the project. Getting good hands on programming languages and mastering back-ends will also be a challenge and research work. For developing this project I am going to flow Web Engineering model. I think this is the best model to make web based project. 3.1. Web Engineering and WebE Process model: As Web-based systems play increasingly important roles in a number of applications, the demands placed on these systems and their complexity have also increased significantly. Also, there is growing need for improved quality, performance and availability of Web-based systems as we are now more dependent on Web-based systems than ever before. But, most Web-based systems are poorly developed in ad hoc manner and hence they exhibit poor performance and are susceptible for major failures. Web-based system development, in most cases, lacks rigour, systematic approach to design, disciplined development process and quality control and assurance procedures. Hence, there is growing concern about the performance, quality, integrity, maintainability and scalability of complex Web based systems. Web engineering advocates a process and a systematic approach to development of high quality Web-based systems and aims to bring the potential chaos in Web-based system development under control and enha nce scalability, maintainability and quality. It is a rapidly emerging as a new discipline for successful development and deployment of large Web-based systems in a range of applications. Web Engineering is an evolving development methodology dedicated to the development of superior Internet and Web Applications. It advocates a standardized process and follows a systematic approach. (S. Murugesan, Y. Deshpande, S. Hansen and A. Ginig, 1999) Web engineering principles and approaches can fix the issues related to web development methodology gaining complete control over the process, minimizing risk and improving the quality and maintainability (Ginige Murugesan, 2000) Web Engineering Activities Successful Web-based system development and deployment is a process, not just an event as currently perceived and practiced by many developers and academics. Web engineering is a holistic approach and deals with all aspects of web-based development, starting from concerting and development to implementation, performance evaluation, and continual maintenance. (Suh, 2005) (Suh, 2005) Web Engineering Development Process: Reasons behind choosing the WebE process model Smart Medical Diagnosis for Common Diseases :going to be a web based project and as developer have chosen web engineering model, it would be easy and profitable to follow the process model suggested under the web engineering. The WebE process model is deliberately developed for the web applications and it addresses the specific needs of a web application which differs from the traditional software and is not addressed by the traditional software methodologies, too. Developers system is a web based system and would have a feature that can be looked after only by a dedicated web process model and thats why I found WebE useful. Take time to understand the business needs and product objectives, even if WebApp details are vague. Describe how users will interact with the WebApp using a scenario-based approach Develop a brief project plan. Spend time modeling what you are going to build 3.2 Academic Research Smart Medical Diagnosis for Common Diseases with Medicine Search Engine is a project where research is going to be very crucial. I have contact with doctor for gathering information. Some of friends who are medical student are going to help in making the database. There are already some system are on the market. From this kind of system I can learn, how I can make this kind of system. Academic Research means extracting information from others hard earned experiences like going through books, journals, paper presentations and other published materials. My project has multidirectional requirements Medical Since this project deals with Medical, patient and so I will need to go through various Medical books so that at least I should have an idea how can I make a virtual medical agent. Patient I have to understand what a patient want from a doctor. What kind of patient should able to use this kind of system? Software Engineering Techniques Web engineering , Mobile WEB technologies Network and Internet Databases there will be a huge use and requirements for databases, since everything will be stored at backend. So I will need a secure, big database Reports generation